The internet is increasingly supplanting traditional types of media as an information medium. That is why publishers are now seeking to offset their slumping revenues in the traditional print segment via an internet-based business model. Several publishers are planning to charge their readers for online access to professional journalistic content. However, it is especially the case in the online media world that readers will only pay for something that really does offer significant added value! For instance, experience shows that the prospects for the success of paid content are severely restricted with regard to content and technology. The strategy that publishers should therefore adopt is to combine freely available high-quality journalistic articles, paid content, context-sensitive advertising and linked e-commerce platforms...
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