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August 21, 2009
Over the past months hopes have been rising that the Asian consumer will replace the US as “world consumer of last resort”. Although this seems unlikely in the foreseeable future, the emergence of a large and dynamic middle class raises Asia’s profile as an attractive market. In this overview report we take a look at how the region’s middle class has developed and how the global economic crisis is likely to affect it, and discuss some definition problems associated with the at first sight straight-forward concept of "middle class". [more]
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