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March 27, 2007
Ageing does not directly impact the total shares of expenditures at the country level, although it will drastically affect the nature of demand within most consumption segments. In fact, economic growth is the main driver of change in the consumption structure, through rising levels of expenditures and shifts in relative prices. (Ageing is indirectly at play here through its effect on income distribution). Another important driver is societal transformation. Our projections show that, when all three drivers are factored in, transport, housing, health care and entertainment take larger expenditure shares at the expense of food. The main household expenses will remain housing, transport, entertainment, and - still - food. [more]