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October 2, 2017
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Analyst:
The German retail sector has visibly lifted its sales forecast for 2017, up from 2% to 3%. The key driver is online retail, along with the currently very consumer-friendly economic environment in Germany, which strengthens consumers‘ purchasing power. The digitisation of the retail sector has in many respects become a challenge for the established stationary stores. But at the same time, it creates new opportunities for retailers to respond to changing consumer demands. The supermarket is, per se, not necessarily the loser, as is illustrated by the current success of multi-channel retail, which allows greater flexibility for the customers, thereby creating an entirely new shopping experience. [more]
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