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October 19, 2015
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Contrary to what some critics say, traditional banks would be well advised to start using digital and algorithm-based data analysis instruments now. In future, this will be the only way they can offer their customers personalised financial services and recommendations and continually optimise their internal processes. Should they hesitate, however, the technology-driven, non-bank market newcomers will continue to extend their information lead and in time begin to offer more financial services (also outside the retail banking segment) that are easy to standardise and automate. The latter would further intensify cut-throat competition in the financial industry and could reduce traditional banks in the case of some financial services to pure-play infrastructure providers with declining customer contact. The introduction of so-called recommendation algorithms should be accompanied by the mandatory consent of the customer and transparent communication on how they function. [more]